Talking about tourism as a business opportunity and as a career path for young students and graduates is also one of Turisme de Barcelona’s tasks. Last year, led by its managing director, Jordi William Carnes, the consortium has participated in various meetings at university institutions to publicise the particular features of the tourist industry and its value for society as a whole, as well as to raise awareness of its tourism promotion, something it does responsibly and always in accordance with the city’s needs.
These lectures, presentations and forums took place at ESADE, IESE, Toulouse Business School, Wharton University and the EU European Business School, among other institutions. The tourist sector is attracting ever more entrepreneurs and is a good career choice for young people with training who want to play an active role in this industry.
Furthermore, Barcelona is one of the three best destinations for education in Europe thanks to its range of postgraduate courses and its possibilities for professional development according to the Everis City Talent Index, prepared by the multinational consultancy Everis in collaboration with Barcelona Global.
