Cirque du Soleil has chosen Barcelona for the world premiere of its new show Messi10 and Turisme de Barcelona has signed an agreement with the prestigious company to promote the show, which will be on in Barcelona until February when it will go on a world tour.
The agreement will result in different communication, marketing and promotional activities in different areas including adapting the promotional video about Barcelona so it can be used by both parties to promote the show. Both institutions will exchange material in a number of formats to be used in any of the dissemination activities they have scheduled throughout the year. In this way, Turisme de Barcelona has allied itself once again with one of the most powerful cultural operators and promoters of the circus arts at the present time.
The new production from the Quebec-based company combines football, acrobatics and different artistic disciplines in a 45-minute show featuring 20 performances based on the virtues of Messi and drawing inspiration from the qualities of the sporting legend. This is the first time the circus company has devised a show on a sporting theme which can currently only be seen in the Catalan capital.
